Timeline
2022–2026
Platform
iOS & Android
Role
Principal Product Designer
The challenges
A lot of features, but no clear connection between them or the business. Staking wasn’t sustainable, ads were underperforming, and there was no subscription. Most users dropped off before getting any real value.
My role
I led the design direction across the product, with a focus on revenue and monetisation. Working closely with product and engineering, I helped define what we built and made sure it shipped quickly without overcomplicating things.
Making staking fun
The old Jars were typical staking. Lock tokens, get a fixed APY. It worked, but it was passive, not sustainable, and disconnected from the idea of getting people to move.
Pro
Booster
+5% APY
3 days
100
9:41
Activate Booster
+5%
Active for 3 days
9:41
SWEAT in all Jars
629.63
Total earned
1,209.0000001
9:41
12 Months
Step Jar
Boostable
10%*
APY
Growing
75,500.00
Rewards
5.460
55,532
98% - 2 days to unlock
14,000
33% - 69 days to unlock
1,500
11% - 234 days to unlock
12 Months
The Rockstar
12%
APY
Growing
75,500.00
Rewards
5.460
14,000
100% - Regrow now
14,000
33% - 69 days to unlock
1,500
11% - 234 days to unlock
12 Months
OLD Stepper
20%*
APY
Growing
75,500.00
Rewards
5.460
14,000
100% - Regrow now
1,500
11% - 234 days to unlock
Create a new Jar
A new approach to Staking
We reworked it into something more interactive and tied to real activity. Your APY now depends on how much you walk, with every 1,000 steps adding to your daily return.
On top of that, boosters earned through engagement, like watching ads, give you extra yield when activated.
Instead of something you set and forget, it became a loop people actually engage with: walk, earn, boost, and keep going.
Booster Cards
NFT ready
Unlocking a new revenue stream
There was no subscription, so we built one from scratch. After testing different directions, we landed on a value prop that delivered from day one, then built a dedicated experience for paying users and integrated upsells across the product.
Resulted in
+$50k+
Old
New
New meta transaction component with updated ad watching experience and Max upselling
Launched in 2025
New website & design language
The brand started to feel outdated compared to where the product was going, so we moved towards a more mature direction. Working closely with marketing and our in-house 3D artist, we introduced a new visual language built around custom 3D assets, while I led the overall design direction and implementation.
Old site
New site
Other projects
From an AI assistant to refining existing features
Meet MIA, your personal crypto AI assistant
We built MIA to be more than a chatbot. It handles support, gives recommendations, and can execute on-chain actions directly.
It also helped us clean up onboarding. The previous flow had too many entry points, from activation emails to seed phrases and social logins, and users were getting lost or locked out. MIA gave us a way to guide users more clearly and simplify that experience.
Old
New
Claim UI redesign
Most visited screen in the app. The old version was a dead end. The new version surfaces a path to other revenue-generating features.
Over two years I worked across the full revenue stack — staking, subscriptions, ads, onboarding, and AI. This case study covers the key bets, but it's just a glimpse of the overall work.