Timeline
2020-2024
Platform
iOS & Android
Team Led
4 Product Designers (last year)
The challenge
Sweatcoin worked almost entirely in the background, steps turned into coins but there was no real reason to open the app on a daily basis. People liked the idea and what it stood for, but it never quite became a habit.
Without a clear trigger, a sense of progress, or any urgency, it was easy to forget about it altogether.
My role
First 3 years working on different parts of the product like the marketplace, social features, growth and monetization.
Later on, I stepped into a Lead role, managing a small team to drive the design language and direction of the core experience, including the habit loop redesign.
Old
New
Goal Setting & Streak Modals
Set your daily goal
Achieve your daily goal to continue your streak
Easier
Recommended
Harder
Achieve streaks by completing your goal multiple days in a row.
New Goal
5,500
Steps
Current avg. of 4,750 steps a day
10% Increase
Set up Daily Goal
What worked
The idea of goals and streaks clearly resonated, so we kept building around it. We simplified the core experience by using a circular progress indicator to make daily progress instantly understandable, and introduced small celebratory moments across the app to reinforce that feeling of progress.
Resulted in
+20%
Day 7 retention
+13%
New badges system
We also added a badge system to reward long-term effort beyond just earning coins. Sweatcoins still covered the tangible value through the marketplace, while badges and streaks gave people a reason to come back daily and stay consistent.
This way, the product worked for both people looking for quick value, and those motivated by progress and habit.
Widgets to reinforce the habit
Since the app had mostly been passive, we doubled down on the new mechanics and took inspiration from Duolingo. Widgets turned out to be a simple but powerful way to give users more context and, more importantly, keep streaks alive.
Making rewards feel worth it
Alongside the core loop, I also redesigned the marketplace to make it easier to scale and manage over time. The focus was on simplifying how new rewards and partnerships get added, while making the experience feel more alive and worth browsing, like your coins actually had somewhere meaningful to go.
Resulted in
+6%
Revenue increase
Other random stuff
Micro interactions, new nav bar and other experiments I did
Over that time I worked across a wide range of features and experiments — from onboarding to rewards to monetisation. This case study focuses on the habit loop, but it’s just a glimpse of the overall work.